A cohesive brand transformation for established founders
whose business has evolved beyond how it currently
looks, sounds, and feels.
A focused brand identity and custom website experience for established founders whose business has evolved beyond the way it currently looks, sounds, and feels.
You've Built Something Real
You've Built Something Real
You've Built Something Real
You didn't wait until everything was perfect to begin.
Maybe you created your first brand yourself. Maybe you hired someone to make something simple that would just do the job.
And it worked. It helped you get here.
But now your business has grown,
and your brand may still feel:
You didn't wait until everything was perfect to begin. Maybe you created your first brand yourself. Maybe you hired someone to make something simple that would just do the job. And it worked.
It helped you get here.
But now your business has grown,
and your brand may still feel:
You didn't wait until everything was perfect to begin. Maybe you created your first brand yourself. Maybe you hired someone to make something simple that would just do the job.
And it worked. It helped you get here.
But now your business has grown,
and your brand may still feel:
Hard to explain
Visually inconsistent
Fragmented / Outdated
Disconnected from who you are now
Hard to explain
Visually inconsistent
Fragmented / Outdated
Disconnected
Hard to explain
Visually inconsistent
Fragmented / Outdated
Disconnected
And somewhere along the way you stopped feeling proud taking people to your website.
And somewhere along the way you stopped feeling proud taking people to your website.
And somewhere along the way you stopped feeling proud taking people to your website.
If you are a founder with a real body of work, a business in motion,
and a brand that no longer reflects the level you’ve reached,
the Signature is for you.
The Signature is for founders with a real body of work, a business in motion, and a brand that no longer reflects the level they’ve reached.
If you are a founder with a real body of work, a business in motion, and a brand that no longer reflects the level you’ve reached, the Signature is for you.
Hi There,
I'm Iris.
Hi There, I'm Iris
Hi There,
I'm Iris.
A Cuban-born multidisciplinary creative working at the intersection of strategy, aesthetics, and human experience
A Cuban-born multidisciplinary creative working at the intersection of strategy, aesthetics, and human experience
For over a decade I've been working closely with founders in hospitality, wellness and travel—creating brands that don't just look better, but that also feel better: more alive,
visually coherent and intentional.
I bring together brand design, art direction, and creative strategy with a background in advertising and a unique global perspective shaped by lived experience.
I approach brands not simply as identities, but as ecosystems of meaning, space, and connection.
For over a decade I've been working closely with founders in hospitality, wellness and travel—creating brands that don't just look better, but that also feel better: alive, visually coherent and intentional.
I bring together brand design, art direction, and creative strategy with a background in advertising and a unique perspective shaped by lived experience.
I approach brands not simply as identities, but as ecosystems of meaning, space,
and connection.
As a seasoned brand and web designer, I will be the first to tell you:
You don't really need another pretty website.
As a seasoned brand and web designer, I will be the first to tell you:
You don't really need another pretty website.
More pages, colors, content, or features will not solve a brand that feels fragmented.
That often adds even more noise.
Your brand isn't just what people see—it's the totality of what they experience around it.
When these elements come together with intention,
people don't just see your brand:
They feel it.
More pages, colors, content, or features will not solve a brand that feels fragmented.
They often add even more noise.
Your brand isn't just what people see, it's the totality of what they experience around it.
When these elements come together with intention, people don't just see your brand:
They feel it.
The words they read.
The visuals they encounter.
How easily they find what they need.
The feeling your presence creates.
The journey you invite them into.
It’s not about being the loudest or most attention-grabbing, but creating a signature people can recognize, feel, and remember.
It’s not about being the loudest or most attention-grabbing, but creating a signature people can recognize, feel, and remember.
It’s not about being the loudest or most attention-grabbing, but creating a signature people can recognize, feel, and remember.
THE SIGNATURE EXPERIENCE
Introducing A Cohesive Transformation
A Cohesive Transformation
Introducing A Cohesive Transformation
The Signature brings the essential elements of your brand into alignment—clarifying where you are, redefining where you're going, and creating a strong foundation for what's next.
The Signature brings the essential elements of your brand into alignment—clarifying where you are, redefining where you're going, and creating a strong foundation for what's next.
(01)
Insight
Brand Clarity
We begin with what you've built, what's evolved, and where you're ready to go next.
Brand Audit Questionnaire Discovery Session
(01)
Insight
Brand Clarity
We begin with what you've built, what's evolved, and where you're ready to go next.
Brand Audit Questionnaire Discovery Session
(01)
Insight
Brand Clarity
We begin with what you've built, what's evolved, and where you're ready to go next.
Brand Audit Questionnaire Discovery Session
(02)
Alignment
Strategic Direction
We define the foundation that guides how your brand communicates, positions, and expresses itself.
Positioning Core Messaging Creative Direction
(02)
Alignment
Strategic Direction
We define the foundation that guides how your brand communicates, positions, and expresses itself.
Positioning Core Messaging Creative Direction
(02)
Alignment
Strategic Direction
We define the foundation that guides how your brand communicates, positions, and expresses itself.
Positioning Core Messaging Creative Direction
(03)
Expression
Experience Design
We shape the structure of your digital presence and the journey people take through it.
Website Strategy User Journeys Content Architecture
(03)
Expression
Experience Design
We shape the structure of your digital presence and the journey people take through it.
Website Strategy User Journeys Content Architecture
(03)
Expression
Experience Design
We shape the structure of your digital presence and the journey people take through it.
Website Strategy User Journeys Content Architecture
(04)
Embodiment
Your Digital Home
Your identity, messaging, and visual direction come together in a custom-designed digital experience.
Brand refinement Custom website Copy development
(04)
Embodiment
Your Digital Home
Your identity, messaging, and visual direction come together in a custom-designed digital experience.
Brand refinement Custom website Copy development
(04)
Embodiment
Your Digital Home
Your identity, messaging, and visual direction come together in a custom-designed digital experience.
Brand refinement Custom website Copy development
(05)
Activation
Ready to Launch
We refine the experience across devices and prepare everything for launch.
Mobile Optimization SEO & Analytics Launch Support
(05)
Activation
Ready to Launch
We refine the experience across devices and prepare everything for launch.
Mobile Optimization SEO & Analytics Launch Support
(05)
Activation
Ready to Launch
We refine the experience across devices and prepare everything for launch.
Mobile Optimization SEO & Analytics Launch Support
You don't need multiple specialists or a massive agency overhaul. Our engagement is simple:
You bring your vision. I take creative responsibility.
You don't need multiple specialists or a massive agency overhaul. Our engagement is simple:
You bring your vision. I take creative responsibility.
You don't need multiple specialists or a massive agency overhaul. Our engagement is simple:
You bring your vision. I take creative responsibility.
THE INVESTMENT
The Signature Experience
Core Identity & Digital Presence
$5,000
Includes brand repositioning, identity refinement, custom website design, and launch support.
THE INVESTMENT
The Signature Experience
Core Identity & Digital Presence
$5,000
Includes brand repositioning, identity refinement, custom website design, and launch support.
THE INVESTMENT
The Signature Experience
Core Identity & Digital Presence
$5,000
Includes brand repositioning, identity refinement, custom website design, and launch support.
My work is oriented in a simple belieF:
The things we create become part of other people's lives—how they show up matters.
The things we create become part of other people's lives—how they show up matters.
They shape how we feel, what we understand, and what we believe is possible.
The brands we encounter.
The spaces we enter.
The products we use.
The experiences we move through.
The brands we encounter.
The spaces we enter.
The experiences we move through.
They shape how we feel, what we understand, and what we believe is possible.
Select brand worlds:
What I got from Iris was so much more than a website redesign
What I got from Iris was so much more than a website redesign
"…She completely reimagined my brand, gave my business a gorgeous facelift, and brought it to life in a way I couldn’t have envisioned on my own."
"…She completely reimagined my brand, gave my business a gorgeous facelift, and brought it to life in a way I couldn’t have envisioned on my own."
"…She completely reimagined my brand, gave my business a gorgeous facelift, and brought it to life in a way I couldn’t have envisioned on my own."
—G.S.
High-Impact Couples Therapy
FULL REVIEW
Working with Iris was a deeply creative, personal, and tailored experience
"Before we had a "nice" website, but with her, our brand truly came to life. She transformed the way people perceived Pacha Munay..."
"Before we had a "nice" website, but with her, our brand truly came to life. She transformed the way people perceived Pacha Munay..."
—P.M.
Pacha Munay Wellness
FULL REVIEW
Not ready for a full Signature transformation?
Explore focused support or an ongoing creative partnership.
Not ready for a full Signature transformation?
Explore focused support or an ongoing creative partnership.
Landing pages
Monthly campaigns
Email marketing
design collateral
decks/Presentations
strategic and Creative support as needed
Creative & strategic support
FAQs
FAQs
What's included in The Signature?
How long does the process take?
How involved will I be?
Can you work with my existing brand?
How many website pages are included?
Do you handle copywriting?
What if I'm starting from scratch?
How do we get started?
Ready to bring your brand into full expression?
Let’s create the presence your business has grown into.
Ready to bring your brand into full expression?
Let’s create the presence your business has grown into.
Ready to bring your brand into full expression?
Let’s create the presence your business has grown into.